March 12th, 2010
With Marketing organizations scrambling onto the social media bandwagon, more and more are realizing that they need to do it in an increasingly integrated way with the rest of their marketing efforts. One of the most important things to do in that regard is to utilize analytical technologies that help document the measurable results for social media reconnaissance and tactics.
MutualMind, a Richardson, Texas-based startup, has a vision for Marketers that can help them master this need to integrate social media with their overall marketing. Recently, The Marketing Consigliere interviewed Babar Bhatti (@thebabar), the CEO of MutualMind before he departed for SXSW 2010 about this vision and the compelling reasons to try his social media platform for business. Read the rest of this entry »
Posted in B2B Marketing, Behavioral Marketing, Business Intelligence, Marketing, Net-Centric Marketing, Social Networking, User Generated Content | No Comments »
March 8th, 2010
Many Marketers have expressed gratitude to the Marketing Consigliere for recently putting together a short but sweet list of serious B2B Marketing Automation iphone apps in Snap! B2B iPhone Apps! Part I and Part II. Part of the reason he did this was because he could not find a decent list and was dissatisfied with how the AppStore was organized.
And when he was running the B2B Twitterer of the Year Awards this year, he wanted to be able to see what applications might be out there to help analyze the nominees. Fortunately someone has done a great job organizing the various apps for Twitter. Read the rest of this entry »
Posted in Fun, Mobile Marketing, Net-Centric Marketing, SMB Marketing, Social Networking, User Generated Content, Web Analytics | No Comments »
March 3rd, 2010
Just a week after a great time at Eloqua’s “Brave New World,” The Marketing Consigliere had the pleasure of attending another very crowded B2B event in the Washington, DC area. Silverpop held a session of its “B2B University” and he was surprised to see it was a standing-room only event for the B2B crowd; DC is not known for its B2B community; there’s not even a Business Marketing Association chapter here. And what makes an event like this even more rewarding is meeting professionals from companies he’s never heard of before. It humbles him to discover companies that have been around for years that he was oblivious to. Read the rest of this entry »
Posted in B2B Marketing | 7 Comments »
March 1st, 2010
This past week The Marketing Consigliere was fortunate enough to attend a very interesting event. Eloqua had assembled some of the brightest Marketing practitioners in the Washington DC area for their “A Brave New World” road show, which is also appearing in New York, Chicago, Boston, Austin, Fort Lauderdale, Denver, Minneapolis, Atlanta, and Southern California. The name of the event was appropriate.
Read the rest of this entry »
Posted in B2B Marketing, Demand Generation, EMM, Email Marketing, Leadership, Marketing, Net-Centric Marketing, Sales, Search/SEO/SEM, Social Networking | 2 Comments »