June 15th, 2009
For five years, Digg has been a leading social news website, allowing users to find and share any Internet content by submitting and/or voting on links and stories. As you probably know by now, rankings push a story either up (”digging”) or down (”burying”); the fundamental utility of Digg is that users can then see what is popular or not. This model has been copied throughout social media.
Digg, which recently broke exclusive ties with Microsoft’s advertising network, has launched its own with a twist – it allows users to “vote” on ads, allowing them to digg and bury ads just like links.
Read the rest of this entry »
Posted in Advertising, Behavioral Marketing, Optimization | No Comments »
June 8th, 2009
While attending the Online Marketing Summit in Washington, DC, the audience had the privilege to listen to the lunchtime keynote by Steve Woods, CTO of Eloqua, a leading marketing automation platform provider. He was handing out copies of his recently published book, Digital Body Language, to people who asked questions at the end of his speech.
Fortunately, the Marketing Consigliere asked one of the questions and was pleased to obtain a copy of this book, which should be read by any Marketer who is interested in demand generation, behavioral marketing, business intelligence, campaign management, email marketing, or enterprise marketing management (EMM). Read the rest of this entry »
Tags: Eloqua, lead nurturing, lead scoring, Manticore Technology, marketing automation, Marketo, Online Marketing Summit, Pardot, Steve Woods
Posted in Behavioral Marketing, Business Intelligence, Campaign Management, Demand Generation, EMM, Email Marketing | 2 Comments »
June 3rd, 2009
La cosa nun la diri si nun la sai.
Do not speak about something if you know nothing about it.
Tags: Italian proverbs
Posted in Il Sottovoce - The Whisper, Leadership, Marketing | No Comments »
June 1st, 2009
After seeing the cover “Should Business Embrace Social Networking?” in the June 2009 EContent Magazine, The Marketing Consigliere was considering making this his shortest blogpost ever by simply saying “Yes,” but decided to read the article to see what a magazine focusing on online content had to say about social networking. Read the rest of this entry »
Tags: BrightIdea, Carolina K. Reid, EContent Magazine, Lithium, Ning
Posted in Social Networking | No Comments »
May 29th, 2009
The Marketing Consigliere has let an article from AdWeek ping around his head a little while before he passed judgement on it.
Read the rest of this entry »
Tags: Adweek, David Payne, IAB, The Cluetrain Manifesto, Visible Measures
Posted in Advertising, Agencies, B2C Marketing, Social Networking, Web 2.0 | No Comments »
April 29th, 2009
I muri hanno orecchi…
Walls have ears.
Tags: Italian proverbs
Posted in Il Sottovoce - The Whisper, Leadership, Marketing | No Comments »
April 28th, 2009
In a recent Business Marketing Institute “Tuesday Marketing Notes,” the concept of “Post-Marketing” was introduced because of the way “prospects have changed the way they learn about, research, and buy products and services in B2B markets, using the Internet and Google instead of trade publications, trade shows, and other conventional marketing media to learn about and evaluate new products for their companies.”
Read the rest of this entry »
Tags: Business Marketing Institute, Destination CRM, Forrester Research, Jeremiah Owyang, Post-Marketing, Social Commerce, The Future of the Social Web
Posted in B2B Marketing, Brand Management, Social Networking | 2 Comments »
