The Marketing Consigliere is migrating his blog to another site – for a multitude of reasons, including his wish to have better support for WordPress and to help a business associate out.
We’re Moving, But It’s Not Arrivederci
May 3rd, 2010Italian Bread vs. Marketing Automation
April 26th, 2010
nikonvscanon/ / CC BY 2.0
The Marketing Consigliere was in New York this weekend after some business in Philadelphia; instead of spending time preparing for a normal blogpost on Marketing Automation, he had an obligation to find an Italian bakery and bring good bread back to his family in the Washington, DC area. Read the rest of this entry »
Navigating the Sales Road with PeopleMaps
April 19th, 2010
Many years before the appearance of the Holy Social Media Trinity (Twitter, Facebook and LinkedIn), it was very time consuming to figure out who knew each other and how to reach a particular person you did not directly know. “No Soliciting” signs, gatekeepers, and basic lack of visibility into an organization have kept Salespeople away from prospects since the dawn of the candlestick telephone.
But social media is here to stay and its value in the B2B world is growing every day. There are some great tools out there to facilitate salespeople getting through to the elusive decision maker. Read the rest of this entry »
Lead Generation with Twitter
April 17th, 2010
Yesterday’s eMarketer Daily newsletter featured an article about the use of Twitter by B2C companies and its relative success. It was based on HubSpot’s research finding that “Among business-to-consumer (B2C) small and medium-sized companies studied, more than one-half of those using Twitter generated double the median monthly leads of non-Twitter users. That result held across company size.”
These findings are noteworthy and lead to more questions…