Look What Digg Dug Up – Rating Ads

June 15th, 2009

For five years, Digg has been a leading social news website, allowing users to find and share any Internet content by submitting and/or voting on links and stories. As you probably know by now, rankings push a story either up (”digging”) or down (”burying”); the fundamental utility of Digg is that users can then see what is popular or not. This model has been copied throughout social media.

Digg, which recently broke exclusive ties with Microsoft’s advertising network, has launched its own with a twist – it allows users to “vote” on ads, allowing them to digg and bury ads just like links.

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Digital Body Language – Read It and Read It!

June 8th, 2009

While attending the Online Marketing Summit in Washington, DC, the audience had the privilege to listen to the lunchtime keynote by Steve Woods, CTO of Eloqua, a leading marketing automation platform provider.  He was handing out copies of his recently published book, Digital Body Language, to people who asked questions at the end of his speech.

Fortunately, the Marketing Consigliere asked one of the questions and was pleased to obtain a copy of this book, which should be read by any Marketer who is interested in demand generation, behavioral marketing, business intelligence, campaign management, email marketing, or enterprise marketing management (EMM). Read the rest of this entry »

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Il Sottovoce – The Whisper – XXIII

June 3rd, 2009

The Marketing Consigliere

La cosa nun la diri si nun la sai.

Do not speak about something if you know nothing about it.

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Should Business Embrace Social Networking?

June 1st, 2009

After seeing the cover “Should Business Embrace Social Networking?” in the June 2009 EContent Magazine,  The Marketing Consigliere was considering making this his shortest blogpost ever by simply saying “Yes,” but decided to read the article to see what a magazine focusing on online content had to say about social networking. Read the rest of this entry »

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Is ShortTail Media Short-Sighted?

May 29th, 2009

The Marketing Consigliere has let an article from AdWeek ping around his head a little while before he passed judgement on it.

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IM your ESP to offer SWYN, ASAP

May 18th, 2009

An interesting development for Network Centric Marketers has developed from Charm CityBlue Sky Factory of Baltimore, Maryland has developed a “Share With Your Network’ (SWYN) feature for their email customers which allows email recipients to easily post email content onto their social networks.

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Slick & Mortar

May 11th, 2009

Last week, Sears Holding Corporation announced it will launch two social networking sites for its Sears and Kmart brands.   At MySears.com and MyKmart.com, participants will be able to “share their insights, experiences and product reviews” with one another.   The “two-way dialogue” (The Marketing Consigliere always thought that dialogues were by default at least “two-way”) will include forums, blogs, ratings, reviews, polls and surveys and a “suggestion” area (this last feature could prove very valuable to the Sears powers that be with its own Reddit-style peer rating system).

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Accelerating Social Entrepreneurship

May 4th, 2009

Accelerating Social Entrepreneurship Conference 2009

The Marketing Consigliere is pleased to have been invited to attend the Accelerating Social Entrepreneurship Conference at George Washington University today. Sponsored by The Phoenix Project and Corporation for National & Community Service, the Accelerating Social Entrepreneurship Conference 2009 should be a very interesting because its focus will be on technology and the role technology is playing in social innovation (and marketing, of course) and where it will take the United States (and world)

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Il Sottovoce – The Whisper – XXII

April 29th, 2009

The Marketing Consigliere

I muri hanno orecchi…

Walls have ears.

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The “Post-Marketing” and Social Commerce Era

April 28th, 2009

In a recent Business Marketing InstituteTuesday Marketing Notes,” the concept of “Post-Marketing” was introduced because of the way “prospects have changed the way they learn about, research, and buy products and services in B2B markets, using the Internet and Google instead of trade publications, trade shows, and other conventional marketing media to learn about and evaluate new products for their companies.”

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